Charlie Coiner

American Football

Served as envoy

  • 2022  –  Brazil

Charlie Coiner is a former NFL and NCAA football coach of 30 years and current founder and CEO of FirstDown PlayBook. FirstDown PlayBook is a football playbook software company created for football coaches. The mission is to help coaches at all levels spend more time
developing football players and less time consumed with designing plays. FirstDown PlayBook accomplishes this by providing coaches with over 35,000 editable football plays in a digital format.

Certainly, nine years in the NFL and another 20 in the NCAA doesn’t happen by accident. A career like this happens when a coach knows how to develop talent—and knows how to win. In 1983, with no coaching experience, Waynesboro, Virginia native Charlie Coiner had big dreams and made a bold move by approaching a new, now national, coaching figure. His timing was perfect.

In 1983, Charlie Coiner served as a graduate assistant at Appalachian State University in Boone, North Carolina. Mack Brown, now Head Coach at the University of North Carolina, had just begun his first head-coaching job. Coiner recalls, “I wanted to get into coaching, but I had
little to no experience. So, I walked into Coach Brown’s office and asked if I could coach. He told me he couldn’t pay me, and I kind of thought that was a fair deal since I didn’t know very much.”
Coiner stayed for five years—and proved his worth.

Thereafter, Coiner rode the coaching carousel. After Appalachian, Coiner worked on offense, defense, recruiting, and special teams for Minnesota, Austin Peay, Vanderbilt, Texas Southern, Louisville, UT Chattanooga, LSU, Tennessee, North Carolina and again at Texas Southern.

Coiner coached for the NFL’s Chicago Bears under Dick Jauron (QB’s &QC 2001-2003) and was then retained by new coach Lovie Smith to assist with the special teams (2004-2005). He then moved on to coach for the Buffalo Bills in 2006 (Tight Ends, 2006-09). During this tenure
with the Bills, he helped lead a young group of tight ends to career numbers while they also contributed as blockers for a rushing attack that ranked fifth in the AFC.As the 2010 New Year rolled in, the Bills dismissed their entire coaching staff. After only a short time without a gig, and given an unexpected vacancy, North Carolina coach Butch Davis grabbed Coiner as an assistant coach for defense. “Coiner’s smart. He’s got good communication skills. He’s a good teacher,” Coach Davis says.

In 2011, Coiner moved to Austin, Texas, and took a break from coaching. He then began using the unusual time he had away from the game, as Coiner says, “to become a better coach.”

Coiner began digitally converting dozens of playbooks in order to find plays more quickly once he returned to coaching. “When friends looked at all the football plays I had drawn up from the NFL and colleges, they
said, ‘You’ve got an app there’.” Today, FirstDown PlayBook™ focuses on helping coaches find plays with speed and efficiency as well as allows coaches to draw their own plays using the best football drawing tool in the world.

“I’m excited about this football product. We’re giving a coach a chance to do something that’s never been done before—save time by finding football plays, defenses and special teams schemes in mere seconds.
Time is not a coach’s friend. With FirstDown PlayBook, coaches can quickly search for and edit plays that give them a competitive edge in the next game while still fitting the plays within their football philosophy. Coaches will appreciate how quickly they can find plays and schemes and organize that information so that they can spend more time actually coaching.”

Jen Welter

American Football

Served as envoy

  • 2020  –  Virtual

Dr. Jen Welter is the first female to coach in the National Football League (NFL). In the summer of 2015, she served as a linebackers coach for the Arizona Cardinals. Widely known as a trailblazer and pioneer in professional American football, she most recently served as a defensive specialist for the Alliance of American Football (AAF). Following her record-breaking accomplishment with the Cardinals, Welter became the head coach of the first Australian women’s national team in 2017. Welter became the first woman to play running back in a men’s professional football league with the Texas Revolution. In early 2015, Welter was hired as the first female coach in men’s professional football, helping coach the most successful Revolution season in franchise history. Prior to joining the world of men’s professional football, Welter had a highly decorated 14-year career in women’s professional football which included four World Championships, two gold medals as a member of Team USA in the 2010 and 2013 International Federation of American Football’s (IFAF) Women’s World Championship, and eight all-star selections. She was inducted into the first class of the Women’s Football Hall of Fame on November 30, 2018. Welter is committed to increasing access and opportunities in football. To empower women through football, Welter designed her signature program, “A Day in the Life,” Camp and continues to create a range of camps for girls and women through her GRRRidiron Flag Football Camp. Her initiatives go on to include everything a “Camp on the Corner” program for youth in under-served areas to publications like “Play Big: Lessons in Being Limitless from the First Woman to Coach in the NFL. ”Welter has served on the advisory board for the NFL’s Pro Football Hall of Fame Game for Life Academy since 2017. She holds a doctorate degree in Psychology, a Master’s in Sport Psychology, and a Bachelor’s degree from Boston College.

Michael Haynes

American Football

Served as envoy

  • 2016  –  Russia

Beginning his career as a three-year All-WAC star at Arizona State, Michael Haynes was a first selection in the 1976 NFL Draft and went on to play 14 seasons as a cornerback and punt return specialist in the NFL. During his rookie year with the New England Patriots, he led the AFC with 608 yards on 45 punt returns, earning him his first of nine Pro Bowl invitations. In 1983, Haynes was traded to the Los Angeles Raiders, whom he stayed with for seven years before his retirement at the end of the 1989 season. Haynes was inducted into the Pro Football Hall of Fame on July 26, 1997. Since retiring, Haynes has become an advocate for increasing benefits for retired players, particularly those who retired prior to 1993.

Billy Elmore

American Football

Served as envoy

  • 2016  –  Russia

Billy Elmore began his coaching career in 1994 as the Offensive Line Coordinator for junior and senior high football in Barton, Arizona. From 1997 to 2002, Coach Elmore coached various positions at Greenwood, Arizona. Coach Elmore received his firth Head Coaching job in 2002 at Glen Rose in Malvern, Arizona. In this position, Coach Elmore was awarded Hootens 3A Coach of the Year following his 2007 football season. After leaving Glen Rose in 2008, Coach Elmore was the Head Coach and Athletics Director in Stuttgart, Arizona from 2010 to 2014. In 2012, the Ricebirds won the State Championship against Ozark, making Coach Elmore one of the three active coaches to have won a State Championship Title at two different schools. Since 2014, Coach Elmore has been one of the three head coaches for the Blue Devils of West Memphis. Certified “Heads-up”, a passion of Coach Elmore throughout his career has been coaching and promoting safer game play.